Television Coverage Leads to Sales Calls As the result of a successful media pitch, one of Milwaukee's top-rated television morning shows expressed interest in highlighting a client's new luxury condo development under construction on Milwaukee's trendy East Side. Zeppos & Associates worked closely with its client to take full advantage of this important opportunity. The morning show featured six live segments with the client throughout the three hour program. The lengthy interview segments allowed for several of the development's unique construction and design elements to be discussed. The team at Zeppos & Associates worked closely with the sales staff and members of the project's construction and technology companies to secure on-site interview locations and develop fact sheets specific to each the six segments. The interviews focused on a variety of the development's unique elements, including its state-of-the-art design center and high-tech capabilities. The resulting live television coverage proved to be a great success and played a key role in generating several promising calls to the development's sales office shortly after the segments aired.