LAURIE E. PETERSON ACCOUNT EXECUTIVE lpeterson@zeppos.com As an account executive for Zeppos & Associates, Peterson is responsible for a variety of client services, including strategic planning, writing, media and community relations, special event planning and more. Prior to being promoted to her current position, Peterson served as an assistant account executive and account coordinator for the firm. In those positions, she provided client and administrative support to the firm's account team, assisted in special event planning, conducted research, and maintained client and media files. A graduate of the University of Wisconsin - Madison, Peterson holds a bachelor's degree in strategic communication from the School of Journalism and Mass Communication. She is an active member of the Southeastern Wisconsin Chapter of the Public Relations Society of America as well as its Young Professionals group, and currently serves as the Young Professionals co-chair. Prior to joining Zeppos, Peterson was a marketing intern for an infographic design agency in downtown Madison. Joined Zeppos & Associates: 2006 Education: Bachelor of Science in Journalism and Mass Communication, University of Wisconsin-Madison Professional Affiliations: Member and committee chair, Southeastern Wisconsin Chapter of the Public Relations Society of America; Member and Co-chair, Young Professionals - Southeastern Wisconsin Chapter of the Public Relations Society of America